Webinar: Neuroscience, Behavioral Economics, and AI in Pharma
Neuroscience, Behavioral Economics & Artificial Intelligence in Pharma
Neuroscience demonstrates that over 95% of the decisions people make are primarily subconscious. This reality, fully accepted by the scientific community for over 20 years, affects all the stakeholders of your company, whether they are doctors, patients, pharmacists, hospitals, or distributors.
In this webinar, we will explore real-world examples from the pharmaceutical sector, showing how leveraging the subconscious knowledge of these stakeholders can create competitive advantage, increase sales, reinvent the relationship model with healthcare professionals, improve conversion rates, or significantly enhance patient satisfaction indices, among many other applications.
One of the success stories will be presented jointly with Ricardo Castrillo, Global Chief Commercial Officer at Ferrer and the leader of the project from our client’s side.
**Neuroscience, Behavioral Economics & Artificial Intelligence in Pharma**
Providing you with unique and differential value with scientific rigor is at the essence of Kernel. Therefore, we offer you free access to this webinar, especially aimed at Directors and Heads of Marketing, Sales, Strategy, Innovation, Digital Transformation, Channels, and anyone else for whom deep knowledge of their stakeholders can bring value.
**Presented by Jorge Fernández**
> **Jorge Fernández**, CEO and founder of Kernel, is one of the most recognized international experts in applying neuroscience, cognitive sciences, and artificial intelligence to business and strategy. Author of 3 books and over 30 published articles, he has been a member of the scientific community since he was 17 years old.
**What We Will Cover in the Webinar**
**1. Introduction to Applied Neuroscience in Business**
What neuroscience is and why it is relevant to businesses.
The importance of understanding decision-making and value perception at a subconscious level to generate “true” value for all stakeholders in the pharmaceutical industry and provide scientifically rigorous solutions to their most strategic and complex challenges.
**2. Introduction to Behavioral Economics**
Principles of behavioral economics and the challenges it can best address.
Understanding biases and heuristics to improve decision-making.
**3. Applied Methodologies and Technologies**
Understanding the non-invasive and remote procedures and technologies used, as well as the resources and timelines for each discipline.
The complementarity of both disciplines and how to optimize their ROI.
**4. Use Cases in the Pharma Sector**
Explanation of the results of the two disciplines on real-world cases in the sector.
In the first case, explained by the client himself, we will show how the sales of a medication were successfully relaunched.
**What You Will Discover**
We will see how you can apply neuroscience and artificial intelligence to understand what your stakeholders “truly” want subconsciously and provide a scientifically rigorous solution to your most complex challenges.
When behavioral economics is the best solution and what results you can expect from this practice.