Caso Sector turismo


  • 20 May 2015
  • Customer experience, IT strategy, Neuro-experience

Global Business Strategy Reinvention

International leading tourism group with multichannel structure, with a very prominent B2B on-line operator, on-line and brick-and-mortar travel agencies, hotels chains & food-service, among others


In an analysis process for technology alignment with the business, it became clear the need of re-invention of the business strategy with the latest technology, going right to the core business of the group.


Starting with a two-headed neuro-discovery, both in portfolio (hotels, on-line and off-line travel agencies, other B2B on-line operators and other players) and in consumers, a neuro-strategy and neuro-experiences were developed to take the most of the “state of the art” of latest technologies in business and also in operations, which they were detailed in a strategic plan whose implementation was co-led for one year.


1- Increasing double-digit sales and substantial increase in margins after a year of implementation by premiumisation of the portfolio, the experiential added values and entries into new markets.
2- The portfolio and neuro-loyalty of key players (becoming many strategic partners) were substantially increased, and therefore translated into a very significant improves in value-added offering (portfolio, services & experiences) and its quality (and price).
3- The growth of the online B2B tour operator re-energized the rest of channels, bringing to them a significant increase in sales and margins.

En utilizamos cookies para mejorar tu experiencia de navegación. Más información sobre las cookies

Los ajustes de cookies de esta web están configurados para "permitir cookies" y así ofrecerte la mejor experiencia de navegación posible. Si sigues utilizando esta web sin cambiar tus ajustes de cookies o haces clic en "Aceptar" estarás dando tu consentimiento a esto.