Industry Pumps


  • 20 May 2015
  • Co-creation, Innovation, New Business Model

Global Strategy Review and Reinvention

Equipments manufacturer, worldwide leader in household equipment segments and communities with presence in 65 countries and 14 commercial and/or manufacturing subsidiaries


Annual decline in sales of 40% and a strong dependence on the construction industry.


Review and reinvention of the strategy at all levels through the application of neuroscience, design of the neuro-experience at international level and by segments, of the master plan for each of the areas involved and co-leadership of their implementation.


1- Creation of a new replacement market and a new neuro-omnichannel experience for commercial channels, prescribers and installers.
2- Lightening and substantial increase in the effectiveness and efficiency of the new business model.
3- Collaboration with top research centers and international organizations for industrial -technological innovation- indispensable to create the replacement market-.
4- Renewal of sales to a path of steady growth after prior to the project reduction of 40%.

En utilizamos cookies para mejorar tu experiencia de navegación. Más información sobre las cookies

Los ajustes de cookies de esta web están configurados para "permitir cookies" y así ofrecerte la mejor experiencia de navegación posible. Si sigues utilizando esta web sin cambiar tus ajustes de cookies o haces clic en "Aceptar" estarás dando tu consentimiento a esto.