NEUROSTRATEGY AND SUCCESSFUL DIGITAL TRANSFORMATION

The latest technologies are transforming the society while allowing businesses capabilities that a few years ago were unthinkable. However, the key is not only the environment, it is the business strategy, focused on truly understand (consciously and subconsciously) and providing a differential value to consumer/client and all its stakeholders; and how to give them a unique experience and maximum real content and perceive the “state of the art” of the latest technologies.
During the session we will see multiple case studies and we will “un-build” the keys that are transforming sectors such as FMCG, HealthCare and Banking that will bring you strategic and technological foundations to address the digital transformation of your business successfully.

Date: Wednesday December 16th from 11h00 a 13h00 a.m.

Place: EsadeCreapolis: Workshop room, 1 B15. (map)

Speaker: Jorge Fernández, partner of Kernel Business Consulting, expert and leader in neurostrategy.

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