Towards a “truly” Smart City Experience applying neuroscience

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Towards a “truly” Smart City Experience applying neuroscience

Kernel Business Consulting (KBC) participates this year in the Smart City World Congress under the subject of “City for Citizens”.

At its stand, KBC presents the latest version of its platform and neurolab, ImagineLab® 2.0, that applies the state of the art of neuroscience, artificial intelligence, and cognitive technologies. Allows “plug-in” connection in real-time of scientific measurement from needs, wants and desires of people and, in particular citizens, with the addition of value to those from companies and public and private institutions.

KBC’s methodology, neuronstrategy®, “translates” this new knowledge into strategies, products/services and, ultimately, unique (people) experiences, differential and “connected” to each other. The extraordinary opportunities offered by the latest technologies play a fundamental and dynamic role to give those experiences their maximum development and results.

This actionable “translation” provides differential insights and solutions on key aspects of the Smart City as circular economy, sustainable energy, new technologies and innovation in mobility, among many others.

On Wednesday 16th at 18 pm, at the stand of the Sant Cugat City Council, Jorge Fernández, CEO of KBC, will perform a presentation of 30 minutes with the title: “Towards a” truly” Smart City Experience applying neuroscience”. He will talk about how, from the point of view of applied neuroscience, the value can be added to what is “really important” and of the greatest interest to citizens.
Smart city expo conference
KBC will have the portable version of ImagineLab® for the expo so, on Tuesday 15th and Thursday 17th, from 11 to 14 hours, KBC’s team will conduct a neuro-survey to gather information on the current experience of the citizens (duration between 5 and 10 min/participant) under this new paradigm.

KBC’s Agenda within “Smart City World Congress 2016”

Tuesday, November 15th
Living Lab Survey by KBC: from 11 to 14h00 hours.
Hall 2, booth 138 (Sant Cugat City Council).

Wednesdy, November 16th
Presentation: “Towards a” truly” Smart City Experience applying neuroscience”, by Jorge Fernández García, CEO of KBC.
Time: 18:00 – 18:30 hours.
Hall 2, booth 138 (Sant Cugat City Council).

Thursday, November 17th
Living Lab Survey by KBC: from 11h00 to 14h00 hours.
Hall 2, booth 138 (Sant Cugat City Council).

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