ABOUT Kernel
Highest strategic value
You will get the highest added value through a project designed specifically for a key challenge of your business. The latest findings in neuroscience allow us to offer you a unique and innovative solution.Highest effectiveness
We endow you with the highest effectiveness of our own methodology. We will bring some very significant business results with a differential effectiveness through a capsule project of a few weeks, not months.Highest satisfaction: Guaranteed
It is fundamentally a matter of trust: if you are not fully satisfied with our capsule or its results, we will refund you in full the amount of our fees!Our Strategy
Mission
To internationally lead, being trendsetter, the generation of competitive advantage applying the latest discoveries in neuroscience to business strategy.
Values
- Innovation and Trend Generation
- Commitment
- High Value Added
- Pragmatism
- Rigor
- Ethics
- Independence
- Confidentiality.
Methodology
The mainstays that make the difference in the success and effectiveness of our projects are:
INNOVATION AND EFFECTIVENESS OF APPLIED NEUROSCIENCE
The application of the latest discoveries of neuroscience gives us an Effectiveness, both in Creating Results and in Cultural Change Management, unattainable under any other paradigm.
OUR SERVICE MODEL
On the basis of all the projects performed by Kernel Business Consulting (Kernel) under our specific Service Model in all these years and of the extensive experience of our team, our methodology generates a process of Knowledge Management and Continuous Improvement of geometric growth.
BEST PRACTICES OF HIGH CONSULTANCY
The High Consultancy background of our professionals, their extensive experience as senior executives and our own mindlogics® methodology are continously developing a unique set of Best Practices, including those of Top Strategic & Management Consultancy.
Our Methodology


SERVICES Kernel
Business Strategy
Definition, design and implementation of the new strategy and the transformation process from a new understanding of your audiences and creating with you a unique and innovative differentiation for your company.
Innovation
Definition of scenarios, prioritization, design and implementation of initiatives and innovation projects within an overall strategic framework and building a long-term source of differentiation.
Experiences
Definition, design and implementation of experiences for the audiences of the company (Customers / Markets, Employees, Suppliers, etc. ), as applicable, based on maximizing the real and perceived value for these audiences.
Business Models
Definition, design and implementation of optimal business models to implement your strategic initiatives, under an iterative approach in very short cycles that maximize the results and scope of project implementation.
Implementation and Change Management
Our consultants have proven experience in senior management. We bring the level of support you need, from co-Leading the implementation with you to occasional support on demand.
Customized Projects
Our projects are always tailored to fit your challenges and opportunities, covering all areas of the company at top management level, including General Management, Innovation and Strategic Management of Technology.
PROCESS Kernel
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Neuro-Discovery
Neuro Discovery
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Neuro-Knowledge / Analysis and Prioritization
Subconscious vs. consciuos understanding of the company, the industry and its internal and external publics
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Neuro-Design
Conceptualization / preliminary design of feasible and prioritized business strategies
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Neuro-Business Model / Detailed Design
Detailed neuro-business model with market/commercial and economic-financial scenarios and projections
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Planning
Detailed scheduling of the implementation, with tasks, responsibles, objectives, indicators, milestones and investments
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Neuro-Clutch
Planning and objectives/indicators by iterations. Maximum results at very short cycles
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Implementation Co-Leadership
Effective delegation of project implementation leadership and achievement of results
% Satisfied Customers
Recommendations
Projects
Cups of Coffee
BOARD TEAM Kernel




We have extensive and proven experience in general management positions and have been in top strategic consulting firms.
We deeply know strategic planning & management and have been applying them in many industries.
Kernel is the first company applying the latest discoveries in neuroscience to business strategy (mindlogics® methodology).
A significant part of our team started their professional careers in technology and IT consulting at BigFour.
Our own methodology implies an effectiveness in management and in the achievement of business results unattainable under any other consulting model.
All our consultants are bilingual, with full proficiency level in english and several people with that level in 4 or more languages.
BLOG Kernel
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Webinar: Neuroscience, Behavioral Economics, and AI in Pharma
Friday May 31st, 2024Neuroscience, Behavioral Economics & Artificial Intelligence in Pharma Neuroscience demonstrates that over 95% of the decisions people make are primarily subconscious. This reality, fully accepted by the scientific community for over 20 years, affects all…
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Discover through a webinar how to apply neurostrategy in your business and how to land it with multiple success stories
Monday February 21st, 2022The pandemic revealed to us even more, if possible, the effectiveness of webinars, or remote seminars, for multiple purposes; for instance, in the case of Kernel and Minsait-Kernel, for: 1. Explaining our neurostrategy practice, its…
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Minsait-Kernel’s insights: Neurostrategy to understand and provide a differential value to the client. Success stories
Wednesday September 8th, 2021Insight Minsait-Kernel Despite the efforts that companies make to understand their customers, they are usually not enough to achieve the expected results. What is mainly the reason? Or rephrasing the question: Why do customers say…
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International award to Wonderage and interview with Jorge Fernández (“Neuroscience at the service of cosmetics”) on the Provital “meet the expert” blog
Tuesday June 15th, 2021As published by Beauty Cluster (https://beautycluster.es/15-jun-provital-galardonado-por-partida-doble/): "Provital, a member of the Beauty Cluster (https://beautycluster.es/en/bcb/), have recently been awarded the BSB innovation award with two of their natural active ingredients: Wonderage™ and Senseryn™. The jury of…
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If you need further information or want to join our team, please don´t hesitate to contact us. We will be delighted …
OUR CONTACT
Av. Diagonal 640, 6th Floor
08017 Barcelona, Spain
T. +34 933 221 170
E. info@kernelbc.com
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