El nuevo Marketing Social: Una Experiencia sensorial

Humans are social creatures; this is something we all know and understand. But last year, at the Pivot conference in New York, I had the pleasure of interviewing Scott Hebner (VP of Social Business at IBM) and friend Kare Anderson (author, speaker, columnist and coach) on a main stage appearance about how human behavior fits into the context of social…

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The fitting room of the future

Nordstrom is testing out full-length dressing room mirrors that double as websites as tech invades yet another sphere of shopping. Imagine you are in a changing room at a Nordstrom store trying on some clothes. You are looking for shoes to complete the look, or want to read product reviews, or maybe just summon an associate to bring you an…

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Using neuroscience

Nielsen Neuro was started about seven years ago and was the brainchild of Dr. Robert Knight, a psychologist and neuroscientist at the University of California–Berkeley. His idea sprung from the large amount of research that has been done on brainwave measurement as it relates to different aspects of cognitive function, and he…

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Google has a new App to Reinvent Email

Google just introduced a new app called "Inbox" that is made by the Gmail team but will be significantly different from its flagship email app. Inbox has a few key features: Bundles, Highlights, Reminders, Assists, and Snooze. With Bundles, Inbox will automatically bundle certain kinds of messages, like bank statements or purchase receipts, so that it will be easy to…

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