TOURISM GROUP

Caso Sector turismo

TOURISM GROUP

  • 20 May 2015
  • Customer experience, IT strategy, Neuro-experience

Global Business Strategy Reinvention

International leading tourism group with multichannel structure, with a very prominent B2B on-line operator, on-line and brick-and-mortar travel agencies, hotels chains & food-service, among others

Challenge

In an analysis process for technology alignment with the business, it became clear the need of re-invention of the business strategy with the latest technology, going right to the core business of the group.

Projects

Starting with a two-headed neuro-discovery, both in portfolio (hotels, on-line and off-line travel agencies, other B2B on-line operators and other players) and in consumers, a neuro-strategy and neuro-experiences were developed to take the most of the “state of the art” of latest technologies in business and also in operations, which they were detailed in a strategic plan whose implementation was co-led for one year.

Results

1- Increasing double-digit sales and substantial increase in margins after a year of implementation by premiumisation of the portfolio, the experiential added values and entries into new markets.
2- The portfolio and neuro-loyalty of key players (becoming many strategic partners) were substantially increased, and therefore translated into a very significant improves in value-added offering (portfolio, services & experiences) and its quality (and price).
3- The growth of the online B2B tour operator re-energized the rest of channels, bringing to them a significant increase in sales and margins.

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