FASHION OUTLET OMNI-CHANNEL & MULTI-FORMAT

OUTLET_Hands Free_store

FASHION OUTLET OMNI-CHANNEL & MULTI-FORMAT

  • 20 May 2015
  • Fashion, Neuro-discovery, Neuro-experience, Omni-channel, Persona-Buyer
  • MODA / FASHION & APPARELS

Creation of a Two Headed Strategic & Experiential Model

Referent company in multi-format fashion outlet (pop-up store’s, e-commerce, brick-and-mortar stores, corners, etc.) for both consumers and first brands

Challenge

After maintaining a moderate increase in sales at the beginning of the crisis, they stagnated and margins narrowed despite the excellent opportunities and services offered to brands and its attractive and tempting formats / channels & portfolio to consumers.

Projects

After making a two-headed neuro-discovery, both in brands and consumers, totally disruptive neuro-strategies and neuro-experiences were developed at all levels, which they were designed and detailed in a Strategic Plan whose implementation the necessary on-demand support was given.

Resultados

1- X3 multiplication of sales of the company after the second year of implementation, improving margins by 6% on sales and incorporating new channels.
2- The portfolio from brands and their neuro-loyalty increased substantially (becoming many strategic partners), and translating in both increases in purchases and higher price and margins.
3- Acquisition of the company by a competitor for a price five times higher than its valuation prior to the start of the project.


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