MEDIUM SIZED BANK

bizman

MEDIUM SIZED BANK

  • 20 May 2015
  • Banca, Neuro-discovery, Neuro-experience, Sales reconduction
  • BANCA Y SEGUROS / BANKING & INSURANCES

Sales Growth Strategy

Leading financial institution and insurance broker

Challenge

Give a boost to sales, at that time stalled after a significant drop, and redirect the strategy, procedures and business/commercial tools, the latter discredited after a failed implementation.

Projects

Starting with a neuro-discovery, business strategy was reinvented and neuro-experiences for customers and commercial teams were designed, with action plans for organizational, procedural and technological empowering / enabling.

Results

1- Unprecedented increase in business figures in both volumes and margins.
2- Significant increase in productivity and effectiveness ratios of the sales / commercial teams as well as their motivation.
3- Increased number of contacts and significant increase of customers’ service levels: Very relevant improve of their quality perception and their neuro-loyalty.


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