NEUROSTRATEGY AND SUCCESSFUL DIGITAL TRANSFORMATION

The latest technologies are transforming the society while allowing businesses capabilities that a few years ago were unthinkable. However, the key is not only the environment, it is the business strategy, focused on truly understand (consciously and subconsciously) and providing a differential value to consumer/client and all its stakeholders; and how to give them a unique experience and maximum real content and perceive the "state of the art"…

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