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Post: Digital Transformation: Future of digital culture adoption

kernelbc Oct 3, 2017 Implementation-&-Cultural-Change-Management, Innovation, Transformación digital 0 Comments

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Kernel Business Consulting is a strategic consulting boutique and is the leading and referent firm in the application of neuroscience to business strategy, being pioneers in this field since 2009.

During these years it has developed a methodology (mindlogics®) and a technology (imaginelab®) of its own that are referents in the subconscious vs. conscious understanding of its clients' publics, whether internal (eg employees) or external (eg B2B clients or distributors, suppliers, consumers), and on how to "translate" it into the company, from strategy and innovation (value proposition, experience, culture, branding, markets, business models, etc.) to more tactical actions.

Mindlogics® and imaginelab® are the result of years of research (since 2009) of its multi-disciplinary team (senior managers, consultants and scientists) in collaboration with leading international neuroscientific firms and institutions, and both together multiply joint capacities and synergies of avant-garde neuroscience, cognitive technologies and the "state of the art" of artificial intelligence as sources of competitive advantage for its clients.

Blog Kernelbc | Código ético de la NMSBA

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